Tempaper Gets a New E-Com Website. Built in Magento.
Tempaper provides self-adhesive, peel-and-stick, temporary wallpaper in designer, stock, and custom collections. Their products are sold in many brick & mortar home décor stores throughout the U.S., Canada and several other countries. With operations ready to meet an increase in demand, continually updating the appearance and functionality of the site is crucial to this industry-leading brand.
Magento E-commerce Website
Building this highly visual site in the versatile Magento platform allows Tempaper’s online shop to go toe-to-toe with major e-commerce sites. Special features include:
- The ability for customers to easily upload their own designs to create custom wallpaper designs
- A wallpaper calculator tool that help customers determine the correct quantity to order
- Product image zoom upon mouseover
Key to the goals for the website are that all functions and images display well on mobile devices to provide a contemporary, inspiring shopping experience. The refreshed site provides an updated browsing and buying experience for users. Quite importantly, it displays product images beautifully and in detail, which is crucial to a buyer’s decision-making process.
Harris Web Works built the site using designs created by Tempaper and provides ongoing site administration and technical support. This enables Tempaper to continually add new product lines and images with ease. Inventory and shipping functions also work with the e-commerce system. Content updates have included writing blog posts and editing text throughout the site.
Advertising & Marketing
To drive traffic to the website and increase sales, Harris Web Works implements a strategic advertising program focused on display advertising and an aggressive mix of targeted pre-roll, retargeting, social media, PPC and campaign optimization to reach and convert the desired audience. Messaging goes across multiple platforms, focusing on awareness, special promotions, product launches, and general product advertising.
Ad management includes handling the ad buys, creating ad content & art, researching and placing keywords, targeting, monitoring & reporting, and refining. Since starting the program, Tempaper has seen an increase in qualified traffic and a strong increase in revenue.