BigCommerce offers a compelling value proposition as a leading e-commerce platform catering to a range of business sizes and types. Its cloud-based, fully hosted solution stands out for providing extensive built-in features and functionalities, eliminating the need for extensive third-party apps and thereby potentially reducing additional costs and complexities. The platform distinguishes itself with superior SEO capabilities, advanced sales features, and high customizability, allowing businesses to optimize their online presence and transactions effectively. BigCommerce also excels in providing seamless and secure integrations with various third-party services and applications, enabling businesses to enhance their e-commerce capabilities further. Its user-friendly interface, scalable pricing plans, robust support options, and emphasis on security make it an attractive choice for businesses aiming for growth and seeking a balance between sophistication and simplicity in managing their online stores.

BigCommerce emerges as a powerhouse for businesses operating in the B2B sector, providing an array of advanced features tailored to meet the nuanced needs of wholesale and complex business models. The platform’s robust B2B capabilities include facilitating seamless bulk orders, custom price lists, and segmented customer groups, enabling businesses to manage and optimize their operations effectively. The flexibility and scalability offered by BigCommerce allow B2B enterprises to adapt and evolve, ensuring they can meet the demands of a dynamic and competitive marketplace with efficiency and agility.

Here are some comparisons between BigCommerce and the other “Big Three”

BigCommerce vs. Shopify

1. Customization and Flexibility:

  • BigCommerce: Offers more built-in features and tends to provide more customization flexibility out of the box than Shopify.
  • Shopify: More reliant on third-party apps for advanced features, which can sometimes lead to additional costs.

2. SEO Capabilities:

  • BigCommerce: Tends to have stronger SEO capabilities and better optimization options.
  • Shopify: Has basic SEO capabilities but can be limited in advanced SEO customizations.

3. Sales Features:

  • BigCommerce: Offers more advanced sales features and is well-suited for larger, more complex online stores.
  • Shopify: Is user-friendly and is better suited for smaller to medium-sized businesses.

BigCommerce vs. Magento

1. Ease of Use:

  • BigCommerce: SaaS-based and more user-friendly compared to Magento, requiring less technical know-how.
  • Magento: Open-source and requires more technical expertise and resources to manage, making it suitable for larger businesses with dedicated IT teams.

2. Cost:

  • BigCommerce: Monthly subscription-based pricing with different plans to suit varying needs.
  • Magento: Higher total cost of ownership due to development, hosting, and maintenance expenses, especially for the Enterprise version.

3. Performance and Scalability:

  • BigCommerce: Handles performance and scalability within the platform.
  • Magento: Requires more effort and resources for optimal performance and scalability, especially during high traffic volumes.

BigCommerce vs. WooCommerce

1. Platform Type:


  • BigCommerce: Fully hosted, making it more secure and easier to manage.
  • WooCommerce: Self-hosted WordPress plugin, offering more customization but requiring more maintenance and security effort.

2. Integration:

  • BigCommerce: Seamless integrations with various third-party applications and services are available.
  • WooCommerce: Offers extensive integration options due to the large ecosystem of WordPress plugins.

3. User-friendliness:

  • BigCommerce: More user-friendly for individuals without technical expertise.
  • WooCommerce: Requires a bit more technical knowledge and hands-on management, especially with updates and security.

Other General Differentiators:

1. Pricing:

  • BigCommerce usually offers transparent, scalable pricing based on business size and needs.
  • Shopify also offers tiered pricing plans, while Magento and WooCommerce can have variable costs due to customization, development, and hosting needs.

2. Support and Community:

  • BigCommerce and Shopify generally offer robust support options.
  • Magento and WooCommerce have large communities and extensive resources but may lack in terms of direct support.

3. Security:

  • Being fully hosted platforms, BigCommerce and Shopify manage security protocols and compliance.
  • For Magento and WooCommerce, the responsibility for security largely falls on the user or their development team.

4. B2B Features:

  • BigCommerce and Magento generally offer more advanced B2B features for wholesale and complex business models compared to Shopify and WooCommerce.

BigCommerce Certified Partner


Each business will have unique needs, and the selection of an e-commerce platform should be based on specific requirements, such as the scale, business model, technical expertise, and budget.