Growing a business relies on having a website that provides information people are seeking, shown in a way that search engine “bots” can index and present to users. Businesses must implement a strong content strategy to build trust, relevance & authority – which continually attracts and converts users.
A comprehensive content strategy includes having good skin (the content) over a strong skeleton (the architecture). Customers choose companies they know, like and trust. The path to getting there is paved with original, helpful, authentic, and interesting content. The experienced Harris Web Works team can create and implement a customized content strategy suited to your business goals.
See How to Develop a Content Strategy.
Making a Website a Magnet for Users
While the number of visitors matters, attracting the right visitors is really what’s key – those who will act in a way that supports your business. When developing client websites, we focus on conveying their expertise, authority and reliability. We apply these concepts cover the bases:
- Make info easy to find; keep content fresh, useful and relevant; include targeted landing pages.
- Make it easy for users to act: buy, call, visit, purchase, sign up, share info, etc.
- Establish and reinforce branding, i.e., include an About Us page.
- Keep the tone professional, welcoming and relatable.
- Evaluate analytics regularly and use data to continually evolve.
Compelling landing pages serve two primary purposes: to organize content for user ease, and to support digital marketing activities. Our experienced team will become familiar with your products and services, create content, make sure it’s leveraged for users to easily find, and monitor how users react to it in terms of time spent on the page, clicking through the site, or taking action. Services include copywriting and graphic design.
See The Role of Landing Pages in a Website.
Having a blog within a website or as a separate URL allows a business to share industry insights & expertise, address trends, and provide company updates. Harris Web Works can help you launch and maintain a blog that becomes a resource for people and helps spread word of your business online. We will set up the blog, develop an editorial calendar based on topics that’ll resonate with your customers, and ghost-write posts in your voice. The key is to showcase your expertise, which can lead to sharing on social media and possibly going viral!
The key will be to show readers in your industry that you have something valuable and unique to offer. It’s an important investment because the “Content is King” saying is still true, and showcasing your knowledge a strong way to stay ahead of the competition.
Search Engine Optimization (SEO)
Attracting new and returning prospects involves leveraging content and understanding how consumers search. Considerations also include the type of business, its industry and competitors, whether it’s strictly online, if it’s B2B or B2C, and several other factors. The Harris Web Works team includes experts in digital search techniques, trends and advertising who can help you sort through this complex arena to maximize your marketing activities.
Ask us what goes into building trust, relevance and authority online. Learn how we can help make your site sharp, relevant, and “magnetic” in the eyes of people and search engines. More traffic, more leads, more conversions.