An Overview of What’s Going On With Web Accessibility
October 11, 2017
In 2006, the National Federation of the Blind sued Target Corp because the Target website was not usable by blind people. Target agreed to settle for nearly 10 million dollars and an agreement to...
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Digital Marketing: Laying the Groundwork to Succeed
October 3, 2017
Renowned retailer John Wanamaker was a pioneer in marketing back in the early 1900’s. “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half,” he quipped. For...
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Magento 2.0 Commerce (Enterprise) or Open Source (Community): Features & Differences
September 26, 2017
Now the e-commerce industry standard, Magento 2.0 is a big leap forward from earlier versions. In fact, the back-end structural changes are so significant that backwards compatibility with 1.x versions is no longer feasible. Moving...
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Combining Magento with NetSuite: Best Practices
August 24, 2017
Business owners who see the potential of their e-commerce website to sell product AND grow the business know that integrating it with back-office operations is critical. For a top-notch commerce website, Magento’s flexibility and...
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How Online Advertising Works: PPC, Search and Display Ads
August 16, 2017
While online advertising is a proven way to target and reach audiences with concise messaging, myriad options make it tough to know which avenues will be most effective for a business. The major online...
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Hosting a Magento E-Commerce Site on the Amazon Cloud
August 11, 2017
A Magento store’s hosting configuration plays a crucial role in its success. When competition across every vertical is as intense as it is, every millisecond counts. Consumers who become impatient with slow shopping processes have...
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How to Effectively Market Your E-Commerce Store
August 10, 2017
Those who’ve entered the world of selling via an e-commerce website often ask, “How do I get new and returning customers to visit my site?” The answer is to build an e-commerce marketing plan...
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The Role of Landing Pages in a Website
July 21, 2017
Capturing your target audience’s interest comes from giving viewers the information they seek. People may learn of your site from a search or online ad pertaining to a specific interest area related to your...
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Content is King: Here’s How to Develop Your Content Strategy
June 30, 2017
Your website is central to your online marketing activities, and may even be your biggest marketing tool. Good content, strategically positioned, will help you reach business goals and adapt as the market changes. At...
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How Inbound Marketing Helps a Business Grow
June 30, 2017
The growth of the Internet has led to a facet of marketing known as “inbound marketing”. This refers to activities that draw customers in by providing interesting and targeted content, rather than using methods...
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