Blog - Digital Marketing

Creating a Successful Digital Marketing Program

June 18, 2019

You’ve built a website showcasing your products or services and now it’s time to attract potential customers. Mere existence is not enough. You must...

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Should My Business Blog?

August 27, 2018

“Content” has become a buzzword for the information shared on websites – and includes much more than written words. Content encompasses text, photos, videos,...

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Build Trust, Relevance and Authority to Attract Visitors Organically

February 14, 2018

Getting maximum value from the content posted on your website means that people must first be able to find the site! The content itself...

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Business Trends 2018: Mobile Marketing Is a Must

December 6, 2017

No doubt, marketing and advertising via mobile devices will increase in 2018, probably by leaps & bounds. The reason is clear: over 5 billion...

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Top Benefits of Advertising on Facebook

November 30, 2017

Business owners advertise on Facebook for several reasons. For one thing, with over 2 billion users, target audiences are already there. Businesses can have...

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How to Get Strong Search Results: Does SEO Matter?

November 13, 2017

Is SEO dead? Despite what you may have heard, the answer is no. As long as Google dominates search, businesses will benefit from enacting...

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Digital Marketing: Laying the Groundwork to Succeed

October 3, 2017

Renowned retailer John Wanamaker was a pioneer in marketing back in the early 1900’s. “Half the money I spend on advertising is wasted; the...

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How Digital Advertising Works: PPC, Search and Display Ads

August 16, 2017

While online advertising is a proven way to target and reach audiences with concise messaging, myriad options make it tough to know which avenues...

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How to Effectively Market Your E-Commerce Store

August 10, 2017

Those who’ve entered the world of selling via an e-commerce website often ask, “How do I get new and returning customers to visit my...

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Content is King: Here’s How to Develop Your Content Strategy

June 30, 2017

Your website is central to your online marketing activities, and may even be your biggest marketing tool. Good content, strategically positioned, will help you...

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