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Creating a Successful Digital Marketing Program
June 18, 2019
You’ve built a website showcasing your products or services and now it’s time to attract potential customers. Mere existence is not enough. You must...
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Should My Business Blog?
August 27, 2018
“Content” has become a buzzword for the information shared on websites – and includes much more than written words. Content encompasses text, photos, videos,...
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Build Trust, Relevance and Authority to Attract Visitors Organically
February 14, 2018
Getting maximum value from the content posted on your website means that people must first be able to find the site! The content itself...
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Business Trends 2018: Mobile Marketing Is a Must
December 6, 2017
No doubt, marketing and advertising via mobile devices will increase in 2018, probably by leaps & bounds. The reason is clear: over 5 billion...
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Top Benefits of Advertising on Facebook
November 30, 2017
Business owners advertise on Facebook for several reasons. For one thing, with over 2 billion users, target audiences are already there. Businesses can have...
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How to Get Strong Search Results: Does SEO Matter?
November 13, 2017
Is SEO dead? Despite what you may have heard, the answer is no. As long as Google dominates search, businesses will benefit from enacting...
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Digital Marketing: Laying the Groundwork to Succeed
October 3, 2017
Renowned retailer John Wanamaker was a pioneer in marketing back in the early 1900’s. “Half the money I spend on advertising is wasted; the...
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How Digital Advertising Works: PPC, Search and Display Ads
August 16, 2017
While online advertising is a proven way to target and reach audiences with concise messaging, myriad options make it tough to know which avenues...
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How to Effectively Market Your E-Commerce Store
August 10, 2017
Those who’ve entered the world of selling via an e-commerce website often ask, “How do I get new and returning customers to visit my...
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Content is King: Here’s How to Develop Your Content Strategy
June 30, 2017
Your website is central to your online marketing activities, and may even be your biggest marketing tool. Good content, strategically positioned, will help you...
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