You’ve built a website showcasing your products or services and now it’s time to attract potential customers. Mere existence is not enough. You must actively pursue leads so your site gets seen by humans and search engine bots. Strategies for effective digital marketing have evolved considerably in recent years, spurred in large part by smartphones taking over as the primary tool for searching the web and an increase in paid advertising in search engines and across the web.

Fortunately, digital marketing can be very cost-effective – it enables highly targeted marketing, clearly shows ROI, and can be adjusted quickly to accommodate market and business changes.

Cornerstones of An Effective Digital Marketing Strategy

Businesses can drive qualified leads to their site or specific landing pages by creating a clear & consistent presence on various digital platforms. Strategically-timed targeted campaigns work in conjunction with organic activities to produce the best results. Digital marketing plans may include a combination of the following:

Creating a Compelling Call-to-Action

Potential and existing customers must be able to quickly find info they need about your business, and trust it enough to act – purchase, call, complete a form, sign up, go to your brick-and-mortar store, refer a friend, etc. Businesses connect with audiences by engaging in a relatable manner; follow up, patience, consistency, and reviewing marketing data are all key.

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Additional Resources

Build Trust, Relevance and Authority to Attract Visitors Organically 
How to Get Strong Search Results: Does SEO Matter? 
SEO, Content Strategy & Blogging