Magento Development Prices – Why Such a Wide Range?

Once you’ve decided to get serious about your ecommerce strategy, finding a top-tier website platform is a must. That means knowing what a site will cost and being able to align subjective specifics — everything you need the site to do — with the realities of your budget.

You probably know that when it comes to ecommerce, one size seldom, if ever, fits all. Try to plug your needs into someone else’s idea of a cookie-cutter solution, and you’re asking for problems — from inventory control to the experience your customers walk away with. This is precisely why no two quality sites are alike.

One reason Magento 2 continues to grow in popularity as an ecommerce platform is because it allows merchants to tap into a host of available features and benefits and construct a customized ecommerce solution that meets specific business needs. However, this level of customization is precisely why it can be challenging to answer that burning question — what does a Magento 2 site cost?

Let’s begin here. Whether you’re looking at an entry-level site — starting at about $20,000 — or your business needs all of the capabilities of a site that will run you $100,000 or more, you will be able to build a site around the power of Magento 2. That’s still a wide range, we know. So, here’s an overview of some of the choices that can impact the final cost of your Magento 2 site.

Magento 2 Site Cost

Cost Range for a Magento 2 Site

Zooming all the way out to the big picture, the price range of a Magento 2 site is highly dependent on the scale and capabilities you’re seeking. To assess what price range your site may fall into, identify which of these broad categories best describes your situation:

  1. Basic site – $20,000 to $45,000 — If you’re running a small business that needs a high quality, stable, flexible, and dependable ecommerce site to be up-and-running as soon as possible, Magento 2 fits the bill. The price may run from $20,000-$45,000. (We’ll discuss factors that determine whether you’re nearer to $20,000 or $45,000 in the next section.)
  2. Custom site – $45,000 to $100,000 — If you’re operating an established ecommerce presence and have decided to either migrate or upgrade from an existing site, your project will require some custom work. If you’re in this boat, your budget should begin at around $45,000. Depending on your objectives and other variables, the investment may be closer to $100,000.
  3. Enterprise site – $100,000+ — We’ll leave a detailed exploration of this category for a separate post, but this is where you’ll play if you’re a large company wanting to tap into the complete inventory of Magento features. If you’re looking for the Enterprise solution, plan on budgeting roughly $20,000 a month.

What Impacts the Cost of Building a Magento 2 Store?

Whether you’re just launching an ecommerce store or are looking to upgrade and step things up a notch, the list of variables impacting cost is long and varied, encompassing functionality, design, user experience, and more. Magento 2 comes with a broad suite of native functionality that may be enough to get your site up and running. Or, your site may need substantial customizations or be better suited for Magento’s enterprise version (Magento Commerce). Here’s a list of critical components that can affect the price of a Magento 2 site:

  • Is your site brand new, or is it a re-platform? If you’re migrating or upgrading a preexisting site, is it Magento 1 or a different platform?
  • Do you plan on integrating any third-party systems into your Magento 2 site such as drop-ship, ERP, shipping, accounting, or PIM systems?
  • How many SKUs does your site need to accommodate?
  • How many extensions will it require?
  • How many customers should your site be able to accommodate?
  • Will your new Magento 2 site need to be able to import existing customer data?
  • Will the site need a custom Magento theme (template set) or will a purchased theme suffice?
  • Does the site need advanced mobile templating such as adaptive templates, custom data sets, or AMP pages?
  • Does the site need to have the capability to handle complex data migration or integration, such as:
    • Data normalization
    • Customer integration
    • Unique pricing data
    • Unique or complex product data for: custom, configurable, or group products; product dimension data; and rich data, such as PDFs, legal documents, instructions and videos
    • Data cleaning, merging, manipulating, or updating in preparation for import
  • Will the site need to manage complex shipping rules, such as allowing multiple-warehouse shipping configurations?
  • Will it need to accommodate payment options such as gift cards, advanced tax configuration, advanced pricing extensions, or multiple currency support?
  • How about unique pages for blogs, new products, products on sale, or landing pages?
  • What are your marketing integration requirements? (i.e., email integration and/or auto-responders or social media integration)
  • What kind of extended and/or complex QA testing requirements need to be considered?

Making the Right Investment for Your Business

A robust, user-friendly ecommerce site is more than a dot-com address with a great landing page. It’s a reflection of the business it brings to the marketplace — as unique as the products, services, and brand promises that it offers.

To this end, your Magento 2 site should be built to provide a great experience that’ll attract customers and keep them returning, thus optimizing your investment and taking your business to the next level. Because each site can be customized, the pricing of a Magento 2 ecommerce site can vary greatly. Finding out how much you should budget for your new site begins with identifying which resources you need from the Magento 2 arsenal.

Additional Resources

What Is B2B Commerce?
Case Study: Magento 2 Upgrade – Solar Biz
How AMP Helps Commerce Websites Grow
Trends of Magento’s Market Share Among Ecommerce Solutions