In April 2014, biopharmaceutical company Sarepta Therapeutics launched a new website – www.sarepta.com– as the culmination of a strategic rebranding plan. Sarepta had its initial public offering in 1997 under the name AntiVirals Inc., (later changed to AVI BioPharma, Inc.,) and was renamed Sarepta Therapeutics in 2012 (NASDAQ: SRPT).
Creative agency Fox + Gazelle designed a dynamic new site for Sarepta and called upon Harris Web Works to build the site (see more on Agency Support).
Sarepta.com includes technologies such as parallax scrolling and adaptive design for mobile device viewing. Key technical requirements and challenges of the project were:
The production process took about three months. The biggest challenge for Harris Web Works revolved around integrating newer and older back-end technologies while creating a dynamic front-end experience for the user. In the end, the client’s needs for the website were fulfilled using these technologies:
See glossary for clarification of terms.