Custom E-newsletter, Portal and Blog for Manufacturing Group
ASSA ABLOY is a global manufacturer of door opening products, with the Americas division headquartered in New Haven, CT. Their doors and frames division includes six brands, each selling various types of doors for commercial buildings – schools, healthcare facilities, government facilities, offices, stores, etc. They sell through a network of distributors.
The marketing team of ASSA ABLOY’s door division needed an exclusive online portal for distributors to access a wide range of information. The functionality Medium Well created starts with a custom designed e-newsletter that each distributor receives. Links in the e-newsletter launch an online portal with a webpage for each brand that house.
Key to the client’s needs was that each brand’s portal page act as an eye-catching “brochure” with multiple photos showcasing the products. Each brand’s page has a slider gallery of images followed by sales and technical documents, training and lead-time info, customer service contacts, and more. Multiple photos, documents and links easily accessible via one page per brand!
Collaborating with the team at Medium Well has been one of the most seamless agency experiences we’ve had. Matt and Ilene spent countless hours understanding our goals and requirements for the project. They were patient with our team and responsive to our last minute requests. They are incredibly knowledgeable in the latest trends and technology and were capable of suggesting the perfect platform and design for our needs. They thought of concepts that we had not even considered, and it helped us to develop a final product that was beyond our expectations. It gave us peace of mind knowing that the Medium Well team was managing our project. We plan to work with them again in the future, and we would recommend that other marketing professionals do the same! ~ Amy Vigneux, ASSA ABLOY
The end result is an easy-to-use way for ASSA ABLOY’s team to share information with distributors, and for distributors to have an easy reference tool at their fingertips.
Later, as Harris Web Works, we took over managing, hosting and writing posts for their blog, Dave’s Door Opening, as well as managing Facebook and Twitter pages for Ceco Door and Curries.
NOTE: In May 2015, Medium Well became Harris Web Works. The portal project was completed while we were still Medium Well.